eSign Your Influencer Collaboration Agreement with Aadhaar
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What is Influencer Collaboration Agreement?
An influencer collaboration agreement is the contract between a brand and a content creator that defines a sponsored content engagement. It covers what the creator will post, where and when, how the content will be approved, how much the creator will be paid, who owns the content afterwards, what disclosures must be made, and what exclusivity, if any, the creator agrees to.
Indian influencer marketing has matured into a multi thousand crore industry with creators across Instagram, YouTube, Twitter, and LinkedIn. With that scale has come regulation. The Advertising Standards Council of India, or ASCI, released guidelines in 2021 requiring every paid or incentivised brand post to carry a clear, upfront disclosure label such as hash ad, hash sponsored, hash collab, hash partnership, or hash advertisement. The disclosure must be in the same language as the post and must appear in the first two lines of text or the first few seconds of a video. A well drafted influencer agreement makes ASCI disclosure contractually mandatory so both the brand and the creator are protected.
The agreement should define deliverables in specific terms: how many feed posts, how many stories, how many reels, how many shorts, how long each video is, and which hashtags and handles must be tagged. It should define the content approval process, including how many revision rounds the brand gets, and how fast the creator must respond. It should define the usage rights clearly, because brands often want to repost or boost creator content as paid ads, and creators should charge extra for those rights. It should define exclusivity, meaning whether the creator can work with competing brands during and after the campaign. And it should define payment terms, including when the first installment is paid, when the balance is paid, and what proof of posting the creator must share.
Influencer agreements are governed by the Indian Contract Act, 1872 and are fully eligible for Aadhaar eSign under Section 3A of the IT Act, 2000.
Sign your influencer agreement in 3 simple steps
No printing. No scanning. Just drop your PDF and sign.
Draft the collaboration agreement
Include deliverables, ASCI disclosure, payment, usage rights, and exclusivity. Save as a PDF.
Upload and add the brand and creator as signers
Drop the PDF into SignSetu. Add the brand signatory and the creator as signers with their emails.
Both parties sign with Aadhaar OTP
The brand and the creator each sign independently via Aadhaar OTP. Once both have signed, the contract is delivered to both inboxes.
Who uses SignSetu for influencer agreements?
Real scenarios where Aadhaar eSign saves days of coordination.
Content creators and influencers
Protect your rate, your deliverable scope, and your long term usage rights when working with brands or agencies.
Brand marketing teams
Lock in creator deliverables, ASCI disclosure compliance, and content usage rights before payment goes out.
Influencer marketing agencies
Run clean, compliant contracts between creators and brand clients at scale without manual paperwork.
Talent managers
Negotiate and sign on behalf of creator clients with clear, consistent commercial terms.
Essential clauses in a influencer agreement
Make sure your influencer agreement includes these clauses before you sign.
- Parties with full legal names, PAN, GSTIN if applicable, and social handles
- Deliverables with exact count of feed posts, stories, reels, shorts, and video length
- Content themes, mandatory mentions, hashtags, and tagged handles
- ASCI disclosure requirement and acceptable disclosure labels
- Content approval process and revision rounds
- Posting window and minimum live duration before content can be removed
- Total fee, taxes, payment schedule, and advance amount
- Usage rights for the brand including paid media boosting and whitelisting
- Exclusivity and non compete scope during and after the campaign
- Confidentiality and embargo on unreleased brand information
- Termination, cancellation, and force majeure clauses
- Governing law and dispute resolution
Common mistakes to avoid
Legal validity of an eSigned influencer agreement
Influencer collaboration agreements are commercial contracts enforceable under the Indian Contract Act, 1872, and are fully eligible for Aadhaar eSign under Section 3A of the Information Technology Act, 2000. They do not require stamp paper, notarisation, or registration, and they can be executed entirely electronically with both the brand and the creator signing via Aadhaar OTP from their own locations. The most important regulatory layer for influencer contracts in India is the Advertising Standards Council of India guideline on influencer advertising, first released in 2021 and updated since. ASCI requires every paid or incentivised brand mention by an influencer to carry a clear, upfront disclosure. Acceptable labels include hash ad, hash sponsored, hash collab, hash partnership, hash advertisement, hash promo, or hash paid. The disclosure must appear in the first two lines of a caption or within the first few seconds of a video, must be in the same language as the content, and must be visible without the viewer needing to tap see more or click through. A well drafted influencer agreement should contractually require the creator to comply with ASCI guidelines on every piece of sponsored content and should hold the creator responsible for any penalty if ASCI takes action. Where the agreement involves a transfer of copyright from the creator to the brand, for example so the brand can reuse creator content in its own ads, the IP assignment clause should satisfy Section 19 of the Copyright Act, 1957, which requires assignments of copyright to be in writing and signed by the assignor. An Aadhaar eSign meets that requirement. Invoices raised against the agreement must comply with the Central Goods and Services Tax Act, 2017 if either party is GST registered.
Reference: Indian Contract Act 1872 + Section 3A, IT Act 2000 + ASCI Guidelines
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Important note
This page is informational and not legal advice. ASCI guideline compliance is a separate obligation that must be followed on every post. For campaigns with significant budgets or sensitive brand categories, consult a lawyer before signing.
Transparent, pay-as-you-go pricing
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Brand + creator = ₹30
See full pricing detailsFrequently asked questions
Everything about eSigning your influencer agreement in India.
Do influencer contracts need to be registered or notarised in India?
What ASCI disclosure labels are acceptable?
Can the brand reuse my content in paid ads after the campaign?
How should exclusivity be written?
What payment schedule should I ask for as a creator?
What happens if the platform removes the post?
Related document guides
Other documents you can eSign with Aadhaar on SignSetu.
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